Unsurprisingly, Cook also took the opportunity to take a swipe at the common data collection practices in the industry.
Cook also called for increased regulation of social media and questioned whether Facebook should monetize user data on its free platforms by selling targeted ads.
As the commencement activities came to an end, Cook returned to Twitter to reiterate his congratulations to Duke's new graduates. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you".
"Fearless like the women who say "me too" and 'Time's Up", Cook prompted.
When asked what he would do if he were in Zuckerberg's shoes, Cook replied: 'I wouldn't be in this situation'.
"You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib". And not at all aligned with the truth'.
In his delivery of the university's keynote address, Cook congratulated the university's graduating seniors, advising them to "look back over you shoulder fondly and say goodbye to act one of your life and then quickly look forward".
Being the CEO of one of the world's most iconic, and therefore most powerful, tech company has ceased to be just an executive and management position.
In his exhortation for students to "think different" instead of simply accepting the status quo, Tim Cook lost no time in portraying Apple as the role model for thinking outside the box. "And no generation has had a chance to change things faster than yours can", said Cook. He touted the "fearless" behavior of a wide swath of leaders, including the Marjory Stoneman Douglas High School students-turned-gun control activists, as well as his former boss and mentor, Steve Jobs. We fail to guarantee the every student the right to a good education.
The company caught flack when it announced in February a plan to move iCloud accounts registered in mainland China to state-run Chinese servers.
In 2014, meanwhile, hackers were able to access private photographs belonging to celebrities before posting them online.