With the payment options now, the buyers and sellers won't have to be in a dazzle to leave the app and look for a common payment option. Instagram payment app allows to store payment information like debit card/credit card details and buy products directly inside the Instagram app, reports TechCrunch. A tap through to the terms of service reveals that Instagram Payments are backed by Facebook's Payments rules.
In addition to payment app, Instagram is equipped with Resy, a restaurant booking app. They will also be able to make the payment for the booked table via Instagram. The feature is still in testing phase, and is available only to a handful of users in the USA, but will gradually be available to masses.
Instagram sneakily added a native payment feature which has been discovered by some users.
Facebook, meanwhile, has been exploring e-commerce for years mainly via its Marketplace, also revamping its Messenger platform to make it a more effective bridge between businesses and users, alongside a raft of additional features announced at its F8 conference.
The photo and video sharing platform, which in November celebrated reaching 25 million listed business profiles, outlined its plans to "continue evolving business profiles" in March 2017 by rolling out the ability for users to book a service directly from a business' profile.
However, it is worth noting that the scope of payments on Instagram will not be as diverse as applicable on WhatsApp. The feature, which is already accessible to some users, will achieve Instagram's transformation into a shopping powerhouse. While WhatsApp Payments does a lot more than that. This will even lets users to track previous payments. In future, it will be possible to book movie tickets through Instagram, too. Some of its clients' Instagram Pages now offer this native payment for booking. The intent is clearly to allow businesses and brands to advertise on Instagram. The feature is now said to be in beta testing and will soon be rolled out globally.