Now, all videos with music will have artist, songwriter, label and publisher credits.
This information will appear on songs uploaded directly to an artist's channel as well as content featuring recorded music uploaded by fans. This is due to the overall lack of online data, but new partnerships between labels, streaming services, publishers, and licensing societies are helping alleviate this.
"Music in this video" strives to provide greater recognition and exposure to the people who contribute to the creative process.
The section, called "music in this video, ' will start showing up on desktop and in the YouTube app under the 'show more" section.
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". "So we're very excited that fans who discover music they love through UGC have an easier way to further engage with the artist and experience the official music video they've created for the music". That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.
It's notable that today's news of the "Music in this video" feature was accompanied by approving statements from some of YouTube's prominent critics within the industry.
Björn Ulvaeus of Abba noted, "The songwriter is every bit as important as the artist and deserves recognition".
In February, YouTube's head of music Lyor Cohen told Music Ally that 2018 would be "the year of music for YouTube and Google" including a considerable thaw in its relations with the music industry, despite ongoing arguments over the "value gap" issue.
During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site". "Music in this video" will be accessible by clicking "Show more" underneath a video.