"As UrbanDictionary.com defines the term, "baby daddy" refers to a man who is the father of your child, who you did not marry". "Really!?!? This was the only Father's Day card that featured a black couple!" she wrote in a Facebook post.
Target is apologizing after customers complained about an offensive greeting card that was sold in its stores ahead of Father's Day. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused". We appreciate the feedback and apologize. Said Target, "It's never our intention to offend our guests with the merchandise we provide".
According to Fox News, the cards first caught wind around May 31, when a shopper posted an image of the cards on Facebook. Saunders did not. She wrote that her husband didn't like the term because of what it "generally means in our culture".
"Yeah it's sweet on the inside but whomever created this card doesn't know what it means", she added of the card, which she said was produced by the American Greetings Corporation, and therefore not an exclusive item to Target.
The card features the words "Baby Daddy" on the front, written over an African-American couple. It's not sweet or nice, ' she stated.
After the outcry, Target said it was removing the cards from the shelves and issued an apology to offended shoppers.
"Seriously @Target???? Baby Daddy is not a term of endearment".
Target only stocked the card in half of the company's stores.
"I understand Target did not make the cards", said Saunders. Thanks for posting the inside I didn't read it'.
Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her.