A slice of cheese pizza at a Papa John's pizza shop in Quincy, Mass.
But similar to how Subway bounced back, 5W Public Relations CEO Ronn Torossian said he says the controversy won't have a lasting impact on the brand's image.
On Friday afternoon, the University of Louisville said it would remove the Papa John's name from the university's Cardinals Stadium. The marketing agency proceeded to drop Papa John's as a client, even at significant financial cost, according to Forbes.
UofL's Pan-African Studies Chair Ricky Jones tweeted Wednesday: "In a couple of months, black students from the #UniversityOfLouisville and other schools will be expected to suit up and play football in 'Papa John's Cardinal Stadium, ' Anybody with a moral compass would see how that's a little. shall we say. problematic".
Every time the Orioles scored five runs or more in a game this season, customers received a 50 percent discount the following day on regularly-priced Papa John's menu items ordered online by using a promo code.
Schnatter subsequently issued a statement acknowledging the use of "inappropriate and hurtful" language.
Schnatter then resigned as chairman of the company and from his seat on the University of Louisville's governing board.
The university has also chose to remove Schnatter's name from the Center for Free Enterprise.
The Senate majority leader addressed reports that the Louisville-based pizza chain's founder, John Schnatter, used a racial slur during a conference call in May. The company also confirmed that it has no plans to rename the brand.
Built in the late 1990s, the football stadium was financed with $20 million in donations from Schnatter and his company - $14 million in personal gifts and $6 million from Papa John's worldwide, according to a pair of naming rights agreements and extensions obtained by WDRB.
Schnatter had used the slur during a media training exercise in May, Forbes reported this week. Schnatter released a statement Wednesday apologizing, which said in part, "Regardless of the context, I apologize". "From our team standpoint, our partnership is with local owner/operators in Phoenix and completely separate from the national company".
Papa John's began operations in 1984 and had more than 5,200 locations globally. The company's shares, which had fallen almost 5 percent Wednesday, rebounded 11 percent Thursday after the company announced Schnatter's resignation as chairman.