The Agence France-Presse (AFP) noted that major USA tech giants also campaigned against the proposed rules. The amended report will be presented to the full Parliament for another vote in September.
It put a greater responsibility on websites to enforce copyright laws, and would have meant that any online platform that allowed users to post text, images, sounds or code would need a way to assess and filter content.
Reacting to the result of Thursday's vote Robert Ashcroft, chief executive of recording artists" royalties collector PRS for Music, said: "It is perhaps unsurprising considering the unprecedented level of lobbying and the comprehensive campaign of misinformation which has accompanied this vote that MEPs want more time to consider the proposals.
Some 40 votes separated meme-killers (278 members of the European Parliament) from meme fans (that's 318 votes), according to VentureBeat, but the matter might not have been settled for good.
The pair expressed concern in a letter signed by 68 other technology leaders, stating that Article 13 would require internet sites to "embed an automated infrastructure for monitoring and censorship deep into their networks". The "massive opposition" has been heard, from the "internet blackouts" and the petition going 750,000 strong. "That is why I voted for a proper debate on this Directive in September and give everyone the opportunity to properly contribute to a balanced text that makes sense, protects everyone's interest and ensure proper remuneration to artists and authors".
Hopefully, the controversial articles in the law, 13 and 11, will be changed to take into account the way the internet actually works.
Posting on Twitter, Julia Reda, an MEP for the German Pirate Party, and critic of the amendments, confirmed that protests were successful and that the EU Parliament had rejected the current versions of the amendments.