Mahindra's North American division subsequently revealed the Roxor off-roader in March 2018 to appeal for the United States customers in farming sector and is positioned as an off-highway class of vehicle with go-anywhere characteristics.
Interestingly, the Roxor - which will come to Australia in its next generation - features a five-bar grille rather than the seven bars that appear on other current Mahindra - and Jeep - models.
FCA Wants To Block Mahindra From Selling Jeep Lookalike In U.S. The Roxor definitely looks a whole lot like a Jeep CJ..
Fiat Chrysler Automobiles filed a complaint against Indian automaker Mahindra Wednesday, detailing a claim that the Mahindra Roxor is an unlawful infringement on FCA brand Jeep's intellectual property.
"They are a almost identical copy of the iconic Jeep design", the complaint adds. Mahindra has not yet been served with the complaint and we prefer not to comment at length on the dispute at this time. "In fact, the accused product was "modelled after the original Willys Jeep"," FCA said in its complaint, adding that Roxor imports into the United States threatened it with "substantial injury" as Mahindra was undercutting Jeeps on price. According to The Detroit News, Mahindra responded to the complaint Friday, calling it without merit given past agreements between the company and FCA. The companies have a long licensing relationship that goes back to the 1940s "with the original agreement with Willys and continues to this day", it said, including a 2009 agreement with Chrysler Group LLC, a Fiat Chrysler predecessor. Mahindra's North American spokesperson, Rich Ansell said "our actions, products, and product distribution (including Roxor) both honour the legacy of the relationship and the terms of our agreements with FCA".
Powering the Mahindra Roxor is an M2DICR 2.5-litre turbo diesel engine that makes 62 PS at 3,200rpm and generates 195 Nm at 1,400 to 2,200rpm.
Reacting to the allegation's made by FCA to the ITC, Mahindra has released a statement which reads, "We understand that a complaint has been filed by FCA with the United States International Trade Commission (ITC) against Mahindra".
In 2017, Mumbai-based Mahindra, which claims to be India's largest sport utility vehicle manufacturer, opened headquarters in Southeast Michigan for its newly developed North American branch. The ROXOR has been in production in MI since March of this year, but it's not licensed for the road, instead aiming at side-by-side off-road all-terrain vehicles.