Speaking to analysts after the company reported less-than-stellar Q3 results, Iger said that Disney will "continue to move full steam ahead with our direct-to-consumer strategy", which he referred to in his remarks as "Disney Play", with last year's acquisition of the BAMTech technology outfit enabling it to enter the OTT TV space "quickly and effectively".
However a Disney spokesperson also told the Times that as of now there are "no current plans" to also take the Marvel-themed shows that air on Netflix, including Jessica Jones, Daredevil, Luke Cage, The Punisher, Iron Fist, and The Defenders, but "no current plans" speaks for itself.
Pricing will initially be lower than Netflix, which means under $10 a month, reflecting the smaller amount of content that Disney will have at launch.
When Disney launches its streaming service next year, don't expect to be able to stream all of Disney's biggest franchises, including Star Wars. As Disney hasn't renewed its streaming deal with Netflix, though, Star Wars: Episode IX will hit the streaming service following its home release in 2020.
So, while Disney is now working on projects meant specifically for the streaming service, including an adaption of the novel Stargirl, the streaming service will make sure that fans understand Star Wars films released prior to 2019 will be unavailable. Disney's television networks also saw gains, including at ESPN, despite the higher National Basketball Association costs and lower advertising revenue.
Net attributable income rose 23% to $2.92bn (£2.25bn), or $1.95 per share, in the period ended 30 June, from $2.37bn (£1.83bn), or $1.51 per share, a year ago.
Disney shares have risen slightly more than 8 percent since the beginning of the year, while the Standard & Poor's 500 index has risen nearly 7 percent. Previously, only pre-visual work was used for Star Wars. In after-hours training, Disney's stock fell 49 cents to $116.07 (roughly Rs. 8,000).