"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said at the event.
News of buck a beer's return was met with concern from safety groups and criticism from the opposition parties.
They are going to brew a Buck a Beer, high quality, special product to take advantage of the opportunities here. "Here we have a premier that's cutting income to the very poorest amongst us as a priority and at the same time subsidizing buck a beer", she said, referring to the Tories' plan to cancel a basic income pilot project.
During the announcement, Ford said he trusts Ontario consumers to make responsible choices.
"I want people to have a fair price but you can't keep raising the taxes provincially and federally on our product", Ladell said.
Brewers would not be required to charge less; however, and the lower minimum price would not apply to draft beer, nor would it include the bottle deposit.
Ford, who was joined by Minister of Finance, Vic Fedeli, and Minister of Government and Consumer Services, Todd Smith, announced that, effective August 27, Ontario's Government for the People will lower the minimum price floor to $1.00 for any beer with an alcohol volume below 5.6 per cent. "We're just trying to put money back in the consumer's pocket", he said.
The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers.
"You couldn't be more tone deaf on this subject", Portelance wrote. That minimum price had been $1.25 under the Liberal government for a decade. He says any brewers that agree to lower their prices will be given LCBO promotional considerations such as "limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts". "When you go out and you buy your case of beer for weekend, you're not going to be paying the same price; you're going to be paying less".
Even a brand like Laker, which once prided itself on its $1-a-bottle price point, is retailing at $1.95 for a 473 ml can.
Meek says Kitchesippi contributes to the community through a variety of charitable events and supports a staff that is well-paid with good benefits, both of which would have to be cut if he were to cut the price of a bottle of beer to a dollar.
McIsaac said only bigger breweries will be able to sell beer for $1 and craft beer drinkers aren't likely to switch over, just because it's cheaper.
Breweries in the province have also been outspoken against the challenge.