At its most basic, Storefront will feature a curated selection of more than one million products from almost 20,000 US-based small businesses. The brand claims that half of everything sold on the site is from a small or medium-sized business, though it hasn't defined what constitutes "small" or "medium". Customers are now able to browse through the Storefront's 25 categories including pet supplies, electronics, and books.
"Amazon first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers", Amazon vice president and head of marketplace Nicholas Denissen said in a statement.
The new site is also a way for Amazon to try to boost its image at a time when it's facing scrutiny for its growing power, as well as continued criticism that it is taking business from small shops.
"Since we started selling on Amazon in October 2016, our sales have almost doubled". In 2017, more than 300,000 US -based small and medium-sized businesses started selling on Amazon. In 2017, more than 300,000 US -based small and medium-sized businesses started selling on Amazon.
In addition to these initiatives, Amazon is launching a nationwide advertising campaign that features real small businesses that sell on Amazon.
As if that wasn't enough, now Amazon is replacing physical businesses in cities with its very own brick-and-mortar stores. The Little Flower Shop Soap Co.is also the first Storefront of the Week to be featured in the new section.
Earlier this year, Amazon introduced the Small Business Impact Report. Since they started selling their products on Amazon (amzn) in October 2016, the company's sales have almost doubled, said Holly Rutt, co-founder of Little Flower Soap Co. For some of these businesses, however, Amazon will produce video features and stories that profile the business owners, and will also highlight a new storefront each week for greater promotion.
Amazon's Marketplace enables third-party sellers to sell new or used products on Amazon.com, and take advantage of Amazon's fulfillment solutions to ship products to customers.
Being part of Amazon Storefronts has positives and negatives for participants.