This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time.
These latest models also take advantage of the fastest cellular speeds available today, but on 4G networks, not on 5G. As a point of comparison, the regular Xs costs £999 (the same price as last year's iPhone X) and the iPhone XR will start at £749.
The company placed a big bet on the iPhone X, a $999 device that arrived one year ago.
Sadly, group FaceTime that supports up to 32 simultaneous participants is still missing from iOS 12 - Apple's planning to add it later this year.
Apple says battery life on all three new models is improved (so the XS and XS Max last longer than the X, and the XR lasts longer than the 8 Plus), but in usual Apple fashion it did not reveal actual battery capacity size. In Kenya the prices are expected to be slightly higher than in the United States.
The iPhone XS, XS Max and even XR devices that will sell in the Chinese, Hong Kong and Macau markets will receive dual SIM smartphones without eSIM. Early adopters might want to acquire it for bragging rights, but this year Apple's phone story is mostly about speeding up and optimizing what's already under the hood, rather than rolling out new goodies-so unless you opt for the bigger screen, you probably will soon forget you even upgraded at all.
The iPhone XR has an aluminum band, whereas the iPhone XS has steel.
While the iPhone has made Apple the world's most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot behind Samsung. (Apple itself has been teasing that charging case on its website since last year, but hasn't said when it might launch.) The rumored AirPods refresh is not to be confused with a higher-end, water-resistant version, reportedly in the works for next year.
Weighing these futuristic new features against their hefty price tags, will you be waiting in line to grab your next iPhone or Apple Watch? It has a larger screen and a built-in heart sensor that the company said can detect irregular heart rates and perform an electrocardiogram.
"This is the first ECG product offered over the counter directly to consumers", Williams said.
Using the direct price conversion, the iPhone XR pricing is quite similar to the iPhone 8 at the time of launch. It'll be enabled through an eSIM software update later this fall. However, the actual volume of the watch is slimmer than the Series 3. If the user is immobile for more than a minute after the notification, the watch can automatically call for help "and send a message along with location to emergency contacts", Apple says.
Apple stressed its devotion to data privacy, saying all health information gathered is encrypted on the smartwatch to be shared only as users see fit.
Here are five of the biggest announcements from Apple's annual iPhone event, held at the Steve Jobs Theater in Cupertino, Calif.