The iPhone XS, iPhone XS Max, and iPhone XR are the iPhones you're going to be seeing around for the next one year. Instead of using stainless steel like the iPhone X and XS, the XR uses 7000 series aluminium for its metal frame.
While you it looks like you can use older cases with the iPhone XS, that hasn't stopped companies - including Apple itself - from releasing new cases for the iPhone XS anyways.
Speaking of battery backup, Apple World's Wide Marketing Senior Vice President Phil Schiller has said that the iPhone XS's backup is 30 minutes more than the iPhone X. While iPhone XS Max will back up more than 1 hour from the iPhone X. That computational power allows for neural learning in apps that assess your basketball shots, place your selfies inside movie scenes, let you play augmented reality versions of Galaga as well as the upcoming Elder Scrolls Blades from Todd "The Boy" Howard himself.
The new watchOS also comes with a better user interface that can take advantage of the bigger screen and as a user, you can now have better watch faces where you can add contacts for easy access and it will also provide more information on stocks, heart rate and more.
The new Apple iPhone Xs (L) and iPhone Xs Max (R) are displayed during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California.
"iPhone XS is packed with next-generation technologies and is a huge step forward for the future of the smartphone".
Both the iPhone XS and XS Max are available in three storage variants. It underlines what a powerful franchise Apple has created and that the public's love affair with the iPhone is stronger than ever. While the iPhone X, XS and XS Max have pressure-sensitive 3D Touch screens that activate the flashlight or camera when you press down hard, the iPhone XR only has haptic feedback. That update will also be available on select models of Apple's iPhone, iPad and Apple Watch.
When translated, a portion of the illustration reads: "New Apple with dual SIM?"
On the front of the camera is a multi-sensor system featuring a dot projector, infrared camera, and a main 7-megapixel RGB camera with a faster sensor and an f/2.2 aperture lens.
You can pre-order it in the United Kingdom on the 14 September and then it's available to buy in-store on the 21st September. Apple is calling this the Liquid Retina display, and it has bezels slightly thicker than the iPhone Xs and Xs Max.
The "Apple's big news in 108 seconds" advert shows off the latest phones plus the redesigned Apple Watch Series 4. The cheaper iPhone XRs will be available to pre-order on Oct 19 and will be in stores starting Oct 26.