The residents of a Manhattan condominium called "Trump Place" have voted to remove the president's name from the tower's facade, the latest in a string of properties that have distanced themselves from the Trump brand since Election Day 2016.
Upper West Side condominium owners have won their fight against a Trump Organization sign.
Almost 70 percent of the condo owners voted this fall to remove Trump's name, despite the estimated $23,000 cost to pry off the letters and clean the facade, the Times reported. The owner of a Trump hotel in Panama used a crowbar to remove the Trump letters.Business has remained steady or declined at some Trump-branded hotels, as well as at the city-owned golf course, carousel and ice skating rinks operated by the Trump Organization in New York City.The push to remove the Trump branding from 200 Riverside Boulevard began in 2017.
Earlier this year, members of the condo board filed a lawsuit so a judge could decide whether they have the right to drop the name. At the start of this year, the Trump Organization threatened legal action against the board at 200 Riverside Boulevard if they removed the letters, arguing that such action would "constitute a flagrant and material breach" of a $1 licensing agreement signed in 2000.
The board estimated it would cost about $23,000 to remove the 20 letters from the building and wash the facade. We just renewed our lease for two years."Ailing hotels in Toronto and NY paid the Trumps millions of dollars to remove the Trump name from their properties". That freed the way for a formal vote and, in a poll that ended October 10, almost 70 percent of owners who voted said they wanted to change the name, according to the The New York Times. It is another sign that the brand is losing some of its appeal.
Tenants voted last week to get rid of the prominent gold letters that spelled out "Trump Place" on the 46-story building's facade.
The building is part of a large complex Trump helped develop in the 1990s on an old railroad yard.
Over half of the unit holders favored removing the signage during an informal poll in February. "Our entire community has engaged in a thorough and respectful deliberative process regarding how to address the signage on our building", the condo board wrote to building residents Wednesday in an email obtained by The Washington Post. At Trump Tower on Fifth Avenue, average prices per square foot declined from $3,000 in 2013 to about $2,000 a year ago.