Some of Amazon's competitors are also offering free shipping this holiday season. Target dropped its $35 minimum for free two-day shipping during the holidays. It's therefore pretty big news when they announce that this year's sale will be their biggest ever, with 10 days of deals and more great offers than ever before, apparently.
FBN's Cheryl Casone on Amazon reportedly nearing a decision on the location of its second headquarters and the company waiving its purchase minimum for free shipping on holiday orders.
With the all-important holiday season kicking off around Thanksgiving later this month, retailers are jockeying for customers' dollars and hoping to outpace Amazon, which takes up almost 50 cents of each dollar spent online in the US. Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep.
Beginning Monday, the online retail giant said it will expand its free shipping to all customers on items scheduled to arrive in time for Christmas - with no minimum purchase required. Also mentioned was the previous free-delivery threshold on orders larger than $25.
Considering Amazon is already offering Early Black Friday deals every day, this offer could not come at a better time for those who do not have an Amazon Prime Membership. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion. Sales in November and December - excluding automobiles, gasoline and restaurants - are expected to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion, according to figures from the National Retail Federation.
The promotion will make hundreds of millions of items eligible for free shipping, Amazon said.