Due to be released early December, Google Chrome version 71 will offer a setting created to discourage websites from trying to trick you with misleading advertisements, Google announced in a blog post.
Google monitored the effectiveness of the implementation in Chrome and revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections. If you are one of the website owners and are anxious if your website may have "abusive" ads, there's a way to check them using Google's own tool. With Chrome 71, Google is blocking every ad on a site that consistently use such tactics. If site owners fail to address complaints presented through the Abusive Experiences tool, Google will deny the site ads and the revenue that comes with them.
Google had first announced new features on Chrome 68 to contain "abusive ads".
Google updated the list of abusive experiences recently.
With the change, Google is targeting the worst of the worst: Ads that trick users into opening new tabs or download shady files without permission. Popups, ads that block an entire webpage, or links that automatically open a new window regardless where the user clicks are just some of the few examples of annoying ads. Users sometimes click on the "X" to try to close a page or click a deceptive play button, only to be taken to another page, where some abusive ads "phish" for personal information. Site owners will have a 30-day window to fix experiences flagged by the report before Chrome removes ads.
By "abusive" advertisements Google means that kind of ads on websites that show up in the form of system error messages, fake close boxes clicking on which start and advertisement, phishing and malware elements. Not only is Chrome the most used browser in the world, but as we've mentioned, Google also controls a massive chunk of the overall advertising traffic on the internet. As of December, the version will blacklist the "small number" of sites and also discontinue all ads on those sites.