Companies should make the internet affordable and accessible to everyone, respect consumers' privacy and personal data, and "develop technologies that support the best in humanity and challenge the worst". "This is a contract to make the web one which serves humanity, science, knowledge and democracy", he said.
As such, Berners-Lee, with backing from industry, politicians and governments, has this week launched a new Contract for the Web.
The news comes days after London-born computer scientist Berners-Lee - credited for helping to invent the web in 1989 - voiced his disappointment with the current state of the internet, following scandals describing abuse of personal data and the use of social media to spread hate.
Google's part in the plan backs the commitment with a $1 million Google.org grant to the World Wide Web Foundation so it can continue to drive forward its important work #ForTheWeb. SEE: IT pro's guide to GDPR compliance (free PDF) Individual web users are urged to be creators and collaborators on the web, to build strong communities that respect civil discourse and human dignity, and to fight for the web to remain open.Many of these principles seem to run contrary to how the web is now treated.
The former United Kingdom prime minister Gordon Brown has added his signature to the contract. But he believes it will help steer conversations in governments and boardrooms, and give the public a means to hold the powerful to account.
Big corporates like Google and Facebook have been under the scanner for meddling with user data.
Since its inception, Sir Tim Berner's Lee has been a proponent of the free and open nature of the web, and has often warned against complacency in protecting it. "Will this be enough to make search engines push back? I was wrong", he said.
Many prominent critics now openly centralization of the internet in the hands of a few giants - the GAFA american (Google, Apple, Facebook, Amazon), and the Chinese Baidu, Alibaba, Tencent and Xiaomi or BATX.
An online security firm, Cloudflare, has also signed the contract.
Tim Berners-Lee shared this new contract at Web Summit 2018 and it aims to protect the web as a public good and basic right for all.
It is in this context that the creator defends this "contract", which has the motto "By the Web" (or as hashtag '#fortheweb), in order to create values of equity and safety for all internet users.
Roya Mahboob, founder of the Afghan Girls Robotics Club, said: "The contract for the web comes at a flawless time for women and girls around the world to speak truth to power, call out injustice and seize new opportunities".
While some online issues aren't completely malicious - such as fake news bringing in ad revenue, they are still just that: issues.
"The genie may seem to have come out of the bottle, but the internet has surprised us many times", he added.