It should come as a surprise to absolutely no one that some Instagram users get massive followings on the Facebook-owned service through the use of trickery that includes everything from following and then unfollowing others - after they got a follow back - and through the use of third-party apps that promote inauthentic likes, follows and comments. The company announced that it's kicking off a clean-up drive to remove bots and fake accounts from its platform, and that may well lead to a drop in your follower count.
Instagram said it would send a message to account holders who use such services notifying them that that any fake forms of engagement have been removed.
The company is expected to announce more measure to combat fake activity soon.
Instagram will use artificial intelligence to identify accounts it deems guilty of "inauthentic activity".
Seems like Instagram is giving users the benefit of doubt and letting everyone who misbehaved suffer only a slight change in numbers. Instagram is arguably the biggest, public social network around right now, and fake likes and followers can really be a problem for the platform's authenticity. "We're removing activity like new followers from these apps to protect our community from inauthentic activity".