Xiaomi, which listed in July and has a market value of about $44 billion, initially targeted other Asian markets for overseas expansion, notably India, where it toppled Samsung as the top smartphone seller earlier this year.
Consumers have been able to buy Xiaomi phones in Spain since last November, and in Italy and France since May.
To recall, Xiaomi's latest MIUI 10 custom ROM was announced at the company's annual product launch event in June this year. The Mi 8 Pro is the global version of the radical looking Mi 8 Explorer Edition, while the Mi 8 Lite is their new mid-range contender that's priced from under RM1,000. As part of that, Xiaomi will be selling its devices here through retailers including Amazon, Three and Carphone Warehouse. Xiaomi will be opening a dedicated storefront for its products in the Westfield shopping center in London which not only includes both Mi 8 smartphones, but will also have headphones, computer accessories, and more on hand.
Xiaomi, the world's fourth-ranked smartphone maker, entered Britain on Thursday with the worldwide debut of its flagship Mi 8 Pro, which it hopes will win fans in a market dominated by Samsung and Apple. "It features a 6.21" AMOLED display with a notch that pushes a Full HD+ resolution.
Elsewhere, the 12MP+12MP (one wide-angle, one telephoto) camera configuration is the same as on the original Mi 8, with a Sony IMX363 primary sensor and Samsung S5K3M3 secondary sensor, and that phone scored 105 for photos according to DxOMark. Under the hood, the device is powered by Qualcomm's Snapdragon 845 octa-core processor clocked at 2.8GHz, along with Adreno 630 GPU.