Kirsten Cox, 10, of Swanton, Ohio, was made to walk to school by her father after she was suspended for bullying.
"This type of punishment is short-term and will not address the culture in the school or on the bus that is lending itself to bullying".
The video shows the student walking along a road with her backpack on and another tote in her hand.
During the walk, Cox talked to his daughter about how her actions were the reason she was walking.
A father living in the midwestern U.S. state of OH made his 10-year-old daughter walk eight kilometres to school on a cold winter morning after she was kicked off her school bus for bullying.
The father's video has been viewed more than 16 million times and received more than 67,000 comments.
"So in some ways, this father is doing the right thing of admitting and accepting his daughter's behaviour", she said.
Numerous 63,000 comments that have since popped up on his video have been positive, with parents of bullies and bullied alike thanking Mr Cox for his parenting. Follow Yahoo Lifestyle on Facebook, Twitter and Instagram. He said this was the second time Kirsten has gotten in trouble for bullying and she was given a three-day suspension.
Matt hopes that children and parents alike start to take the threat of bullying more seriously. Donna Napolitano-Santoru, for example, wrote: "Hats off to you as a parent. You care enough about her future to raise her right". "I'm glad I grew up in a household that taught me manners, respect, and independence I can't thank my parents enough".
"I just want the kids to know that words truly do hurt; they cut very deep and have lasting effects", Matt told OH news station WTVG.
The video was captioned: "UPDATE: lesson learned!"
"Parents need to hold their kids accountable", Cox said.
Cox told WTVG he thinks the video has made a difference, so he'd do the same thing again.
As it turned out, many people did agree with Mr Cox's method, said an ABC News report.