Not only did they hype the announcement months ago, but now that we know the eight cities which will host the eventual XFL teams, their strategy might be coming together.
The St. Louis team will play in The Dome at America's Center, the former home of the Rams.
The football league founded by wrestling entrepreneur Vince McMahon will be absent in several of the largest television markets: Chicago, Philadelphia, San Francisco, Boston and Atlanta.
Today's big reveal fell in line with a report from last week which caught a potential leak on the XFL website, listing the phone numbers for eight league headquarters in different cities around the country.
In the spring, the only football TDECU usually sees is the Red & White spring training game, but professional football will grace its fields in 2020.
"We believe that St. Louisans will take to this new brand of reimagined football as much as they have taken to well, every WWE event that's ever been held in St. Louis", said Kitty Ratcliffe, president of Explore St. Louis, during the news conference.
The XFL has unveiled the cities and venues for its eight-team league that will debut in 2020, the league announced Wednesday. The XFL's Dallas franchise will play its games at Globe Life Park in Arlington. It opened with the Governor of New Jersey, who introduced Vince McMahon. He also said they've taken input from fans and some of their best ideas have come from them. After a seven-year hiatus from the National Football League, fans got another team to support when the Los Angeles Rams moved to St. Louis in 1995 and then won the Super Bowl after the 1999 season. Luck said they want more in-game rhythm and flow, and he also spoke about safety precautions.
All of the XFL cities already have National Football League teams except for St. Louis.
The league previously had one season in 2001.